According to OpenAI (@OpenAI), character cameos are now available in the Sora app, enabling users to integrate AI-generated characters into their digital content. This development leverages advanced generative AI to create dynamic and personalized storytelling experiences, presenting new opportunities for businesses in entertainment, education, and marketing to engage audiences with interactive AI-powered features (source: OpenAI Twitter, Oct 29, 2025). By adopting character cameos, enterprises can differentiate their apps and platforms with unique AI-driven engagement tools.